Posted

Job Opening: Account Executive – Print and Digital Advertising

About Encore

Encore Media Group stands as the preeminent publisher of performing arts programs and niche magazines in the Greater Seattle and San Francisco Bay Areas. With over 50 years of experience in publishing, we have honed our craft to create and provide services for a diverse range of media, all distinctly focused on arts, culture, and community. As a family-owned business, we take pride in our commitment to excellence and our dedication to delivering high-quality publications that resonate with our readers and clients alike.

The application period closed on December 31, 2024.

Education and/or Experience
  • Proven track record of success in sales, preferably in advertising, media, or related industries, with a deep understanding of the arts and cultural landscape.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
  • Self-motivated and results-driven, with a passion for driving revenue growth and exceeding sales targets in a dynamic and competitive marketplace.
  • Strong interpersonal skills, with the ability to build and nurture relationships with clients, stakeholders, and internal teams.
  • Proficiency in CRM software and Microsoft Office suite, with a keen eye for detail and accuracy in reporting and data analysis.
  • Bachelor’s degree in Business Administration, Marketing, Communications, or related field preferred.
Position Requirements
  1. Prospecting and Lead Generation: Utilize your networking skills and industry knowledge to identify and cultivate relationships with potential clients within the arts and cultural sectors in the Seattle Area.
  2. Client Relationship Management: Serve as a trusted advisor to clients, understanding their advertising needs and objectives, and providing tailored solutions that align with the unique demographics and interests of our readership.
  3. Sales Presentations: Create engaging sales presentations that effectively showcase the value proposition of advertising with Encore Media Group, highlighting the reach, influence, and engagement of our publications and digital platforms.
  4. Negotiation and Closing: Employ strategic negotiation techniques to secure advertising contracts and partnerships, ensuring mutually beneficial agreements that drive revenue growth for both the client and Encore Media Group.
  5. Campaign Management: Collaborate with internal teams to coordinate the execution of advertising campaigns, ensuring seamless implementation, tracking performance metrics, and optimizing strategies for maximum impact and ROI.
  6. Market Research and Analysis: Stay abreast of industry trends, competitor activities, and market developments to identify new opportunities for business growth and innovation within the arts and culture sector.
  7. Reporting and Goal Tracking: Maintain accurate records of sales activities, pipeline progress, and client interactions using CRM systems, and provide regular reports and updates to management on sales performance and achievements.