Ad Specifications

Ad Formatting

Preferred format: PDF file (press optimized, CMYK, fonts embedded). If a PDF file is inconsistent with Encore’s ad specifications, the ad will be returned to the advertiser for modification, or run as submitted.

Alternate ad formats: InDesign, Illustrator, Photoshop.

Unacceptable formats: PDFs created using PDF Writer, Publisher, Corel, Word, Excel or PowerPoint.

Modifications to ads: Should a submitted file require modification to meet these ad specifications, the advertiser will be notified that it may be subject to production charges at $80 an hour. Encore reserves the right to substitute fonts in files not properly submitted.

2-page spread ads*: Please submit a 2-page spread ad as two individual pages, rather than one single page. Content in a 2-page spread ad should be kept away from the gutter. Text, logos, or images that cross the gutter (center of the program) may be misaligned during printing and binding. Encore cannot guarantee perfect alignment if these elements cross the gutter.

Page, bleed and live area: Full-page ads with elements or images that go to the edge of page must include an additional .125″ around all edges. Keep essential elements within the live (safety) area to avoid being trimmed off.

Placing non-bleeding page elements outside of the live (safety) area is not recommended. They run the risk of being trimmed off when the page is cut down to its trim size. Please use margins between 0.25″–0.5″ for each side of the page. 

When exporting the PDF, please make sure to turn the bleed settings on and have all printers’ marks turned off. 

Color Mode: There are two color modes suitable for four color printing: CMYK and grayscale. Other color modes (RGB, spot/PMS, LAB, Index) must be converted to CMYK. This conversion may cause a shift in the appearance of color, and should thus be converted and adjusted before submission. 

Image Resolution: Images for print will have an optimal resolution of 300 dpi or greater, and a minimum resolution of 240 dpi. Most images and graphics on the Internet have a resolution that is unsuitable for print. Please refrain from downloading elements from a website’s design for use in your ad. 

Deadlines

Ad materials are due one week after the space closing date of each publication. Your Account Executive will provide the appropriate deadlines for your customized schedule.

Ad Production Services

Encore provides layout, typesetting, scanning and prepress services. Costs vary according to the type of work required. Production costs are non-commissionable. For more information, please contact your Account Executive.

Custom Publications

Our custom publications may offer different print or ad specifications from those outlined on this page. Find these individual publication specs on our Advertising Opportunities page.

Standard Ads

Ads may be submitted in the following sizes:

Digest Ads

Ads may be submitted in PDF or alternate formats in the following sizes:

Ad Formatting

Preferred format: PNG, GIF, JPG or zipped HTML package. If a graphic file is inconsistent with Encore’s ad specifications, the ad will be returned to the advertiser for modification, or run as submitted.

Unacceptable formats: TIFF, EPS, PDF.

Modifications to ads: Should a submitted file require modification to meet Encore’s ad specifications, the advertiser will be notified that the ad may be subject to production charges.

Deadlines

Ad materials are due one week after the space closing date of each publication. Your Account Executive will provide the appropriate deadlines for your customized schedule.

Ad Production Services

Encore provides layout, typesetting, scanning and prepress services. Costs vary according to the type of work required. Production costs are non-commissionable. For more information, please contact your Account Executive.

Standard Display

Ads may be submitted in the following sizes:

Encore+ Display

Spotlight Display