Encore will produce digital and digest-sized print programs for the historic musical theatre for their seven performances in 2023 and 2024.
“Encore is thrilled to reunite with 5th Avenue Theatre,” said Encore President Paul Heppner. “5th Avenue Theatre has been a cornerstone of Seattle’s theatre community for decades, bringing joy to its residents through remarkable productions and educational classes. As a local company that has collaborated with over 30 arts organizations throughout our long tenure as a publishing and marketing partner, Encore is well aligned to bring beautiful and insightful programs to 5th Avenue Theatre’s audiences.”
The digital and print programs will be provided to audience members during performances sharing insight into the show and its cast and creative team, as well as offering additional content that enhances the overall theatre-going experience.
In addition to providing a keepsake digest-sized printed program for audiences, Encore will publish a digital program on the platform Encore+. In commitment to creating access across channels, Encore+ is a digital program platform that provides show information on audiences’ phones.
Encore has partnered with performing arts organizations such as 5th Avenue for over 50 years in Seattle and the Bay Area. Encore helps clients achieve their communication and marketing objectives by connecting the arts, business, and community through distinctive publishing, digital media and advertising sales services. Encore previously worked with the 5th Avenue Theatre from 2003 through 2017.
The 5th Avenue Theatre is one of America’s leading musical theatre companies. They enrich the community with the art form audiences love—giving the Pacific Northwest a front-row seat to original powerhouse productions that go on to light up marquees and audiences all the way to Broadway. From the page to the stage, they bring passion and epic scale to every musical they create. As a nonprofit theatre company and the region’s largest performing arts employer, they spread the joy of great musicals to people of all ages across the region and state.