Ad Specs

Share with your graphic designer or art director to achieve the best results possible for your ad.


Ad materials are due one week after the space closing date of each publication. Your Account Executive will provide the appropriate deadlines for your customized schedule.


If you have any concerns about color fidelity with your ad, we recommend that you submit a contract quality digital color proof.

Ad Production Services

Encore provides layout, typesetting, scanning and prepress services. Costs vary according to the type of work required. Production costs are non-commissionable. For more information, please contact your Account Executive.

Contact Info


production at


206.443.0445 x116


425 North 85th Street
Seattle, Washington 98103

Print Ad Formatting

Preferred format: PDF file (prepress optimized, CMYK, fonts embedded). If a PDF file is inconsistent with Encore’s ad specifications, the ad will be returned to the advertiser for modification, or run as submitted. Alternate ad formats: InDesign, Illustrator, Photoshop. Should a submitted file require modification to meet these ad specifications, the advertiser will be notified that it may be subject to production charges.

Fonts: Encore cannot accept PC fonts. Suggestion: If an ad requires several fonts, or a PC font, the ad should be crated in a vector-based program such as illustrator, with fonts converted to outlines.

Unacceptable formats: PDFs created using PDF Writer, Publisher, Corel, Word, Excel or PowerPoint.

Modifications to ads: Should a submitted file require modification to meet Encore’s ad specifications, the advertiser will be notified that the ad may be subject to production charges. Encore reserves the right to substitute fonts.

Print Specifications

Trim Size8.375" x 10.875"
Live Area7.375" x 9.875"
ColorFour color process (CMYK) or Grayscale (BW)
Maximum Ink Density300%
Line Screen150dpi
Image ResolutionPhotos (300dpi), Line Art (1200dpi)
Format3 column
Column Width2.25"
Binding HeadSaddle-stitched (Guide), Perfect-bound (Catalog)
PrintingHeatset Web Offset

Ads may be submitted in PDF or alternate formats in the following sizes (measurements listed W x H):

Print Ads

Full page w/ bleed8.625" x 11.125"
Full page8.375" x 10.875"
2/3 vertical4.75" x 9.875"
1/2 vertical4.75" x 7.375"
1/3 vertical2.25" x 9.875"
1/3 square4.75" x 4.875"
1/6 vertical2.25" x 4.875"
1/6 horizontal4.75" x 2.375"
1/12 square2.25" x 2.375"
2 pg spread16.75" x 10.875"
2 pg spread w/ bleed17" x 11.125"
Print Ad Sizes Print Ad Sizes

Online Display Ads

desktop728 x 90 px
mobile320 x 50 px
medium rectangle
desktop/mobile300 x 250 px
Digital Ad Sizes Digital Ad Sizes